AJAP - AMAMIHE Journal of Applied Philosophy
Vol. 21 No. 1, 2023
STYLISTIC ANALYSIS OF MTN "I DON PORT" AND AIRTEL "444" ADVERTISEMENT SONGS
Ebenezer Deji OGUNRINDE, PhD; Afolabi Innocent ARIREMAKO, Ph.D & Christiana Abiola AMODU

ABSTRACT

This work is a stylistic analysis of an advertisement song. Stylistics Studies the aspect of linguistic and non-linguistic style in written and spoken text. Advertising is a communication tool used in the selling of products and services. Adverts are not just to evoke, but rather, they are used by advertisers to achieve their goals of persuasion. This study revealed how language is used in song advertisements for conveying messages to the public and the effectiveness of the choice of language. The stylistic elements employed in the analysis of MTN and Airtel advertisement songs include graphology, rhyme, repetition, assonance, parallelism, code-switching, and code. It employed the multimedia approach. The data for the study is MTN 'I Don Port' by Afeez Oyetoro A.K.A Saka and 'Airtel 444' by Omolade Oyetundun. The findings revealed the use of capitalization for emphasis, repetition of words, and rhyme for musical colour and to attract the attention of the readers.

Keywords: Stylistics, Linguistics, language, advertisement, songs
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