ABSTRACT

The conscientious hopefulness to engineer the African minds to develop Africa by Africans themselves informed Tony Elumelu, a Pan-African banker and a businessman, to postulate a pragmatic economic theory, called Africapitalism. It is a theory of capitalism with African communitarian consciousness and socialist blend- the spirit of network of values and economic engagements by empowered and empowering young African entrepreneurs. The paper observed that, with such values of change in African economic and technological landscapes, the theory has been adjudged as the contemporary principle of Afrotopic consciencism that needed to be sustained by the communication of African Cultural Identities' (ACIs) as the ethics of African Sustainable Development (ASD). To communicate ACIs for the operational sustainability of Africapitalism as the principle of Afrotopic consciencism, the empowering and empowered young Africans need to be schooled on the values and principles of African communitarian humanism, especially in keeping with the objectives and goals of Africapitalist entrepreneurship schemes. The communication of ACIs in doing businesses will help in keeping communal collectiveness and humanness. Hence, this paper is aimed at reawakening the Black's strengths and mentalities towards the values of decolonizing the African minds through effectual embraces of ACIs as against some sustained consciousness of relied imperial development aids. Adopting expository and phenomenological methods of analysis, the paper concludes that Elumelu's theory of Africapitalism will remain a remedy for egoistic-particularistic and imperialistic development, and when properly schooled on the ethics of ACIs, it will remain an indispensable hub for achieving ASD