ABSTRACT

The most common and complex word that the human being has always encountered is Communication; and, this is because communication is everything and all that exist in human life and endeavour. It is an apparent answer to the painful divisions between self and other, private and public, and inner thought and outer world. Communication as an activity evolves and not just around the human person; but, around the world in which the human person lives; it is a wide range of different behaviours involved in the dissemination of information. It is these complexities of what communication is that has led to other complexities in the world in which we find ourselves. The thesis of this paper understands the dynamics of communication as a process; and does not intend to proffer solution to the problems of communication as an activity; but, the paper posits that language as a medium of communication has a very strong influence on human values especially in promoting African human values that are fast going into extinct in the face of globalization. The paper argues further that African languages have a very strong foundation to help restore and retain human values as that are ontologically African. Hence, this is highly reflected in the Igwebuike philosophical enterprise which offers the basis for restoring and retaining our African human values. The paper adopts a qualitative research method through multidisciplinary engagement; and, adopting a theoretical framework from an Igwebuike perspective is to help contribute to the sustainable development of a value system in Africa.